Ahead of the second show of the series, Willoughby opted for a figure-hugging pink dress, complete with a giant bow on the shoulder strap.

Along with the details of the outfit, the 43-year-old addressed the colour as she said in the caption: “On Sundays we wear pink!”

However, it quickly became clear that while some were quick to praise the ensemble, floods of Willoughby’s social media following were blown away by her new hairstyle.

The Dancing on Ice host decided to style her hair in a straight bob just above her shoulders.

And this didn’t go unnoticed by hundreds of her fans who were distracted from the outfit to comment.

One fan simply out: “Ooooooh I love the hair!!” followed by a fire emoji.

“Love this hair on you hun,” followed by a sparkle emoji, added a second.

Another echoed: “Gorgeous!! Loving the straight hair,” followed by a love heart emoji.

While a fourth was blown away: “Ooh my word… especially loving the hair x.”

“Stunning as always, loving the hair,” a fifth said, followed by love-heart eyes emoji.

And a sixth also took to the comments to share: “Love your hair,” followed by a love heart emoji.

It’s not the first time in as many weeks that Willoughby has found herself piquing the interest of fans for reasons she may not have initially planned.