Constant price rises fuelled by surging inflation is taking its toll, a market trader has said in a GB News interview.

Pete Whelan, owner of Pete’s Fruit and Veg at Bury Market told GB News’s North West reporter Sophie Reaper about the devastating ramifications of the hostile financial outlook.

He spoke after it was announced that UK inflation rose unexpectedly to 4.0 per cent in December in the first increase for 10 months.

“It’s been going on since last year when it went through the roof”, he said.

“Everyday we go to the market and there is more and more price increases.

“There’s only so much you can do without having to increase your price rises. Luckily, we have a lot of good customers and they understand the situation.

“You can’t see where it’s going to end.”