Lineker has since removed the repost from his X page and it is believed the 63-year-old thought the post was news that Israel had been banned – rather than a campaign to ban them.

He’s been condemned by the UK-based Campaign Against Antisemitism and a number of Shapps’ fellow Conservative MPs.

And yet there is one organisation that refuses to take action on Lineker’s continual wading onto the political stage – the BBC.

The new BBC rules clarify that big-name stars can’t endorse or attack a political party, criticise individual UK politicians, comment on issues of political debate during an election period, or take up an official role in campaigning.

And yet Lineker remains on the BBC payroll – so the big question is: should he be?